Four comedians and longtime friends – compete in unbelievably awkward social experiments, all recorded by hidden cameras. But in this show, winning doesn't matter . . . it's the loser who counts, because he gets punished in the most mortifying challenge ever! When one challenges the other to say or do something, he has to do it – if he refuses, he loses. At the end of every episode, the biggest loser must endure a punishment of epic proportions!